In an ideal world, your email marketing would draw hundreds of visitors to your website every week, who would then interact until they were sales-ready. HA. We all know it doesn’t happen like that. The email campaign you pour your blood, sweat, and tears into can go wrong or produce less than ideal results. And…
Over the past month, I have changed roles within CommuniGator moving from the sales to the marketing team. While many marketers I have met have stated that I’ve moved to the dark side (controversial I know), this change of role has prompted me to look at our own marketing software in a different light. When…
Statistics from the National Literacy Trust suggest that 15% of UK adults have the literacy level of an 11-year-old. On the Flesch-Kincaid Reading score, this corresponds to a score of 6. If someone with this reading level came onto your website, would they be able to understand what you do? If your emails are in…
Marketing automation refers to a method of sending a series of campaigns with set logic. From here, you can take your leads or customers down a journey based on their engagement. Harnessing the power of marketing automation can nurture your leads and save time.
When is a website visitor not a website visitor? When they’re a lead! Once you’re identifying who’s visiting your website, you can start moving them down the funnel. A visitor who has downloaded 4 white papers needs very different treatment to one who hasn’t moved beyond your homepage. Based on the setup that’s worked for…
Lead Generation 101: A Beginners Guide Lead generation used to refer to the process of identifying potential customers for your business. These days it’s so much more than that. Lead generation also refers to the technologies available to help drive quality leads and prospects into the new business funnel.
Our GatorCon18 Award winners were all deserving of their awards, having achieved impressive feats in marketing, from extremely high numbers of form fills, to a fantastic performing subject line. We spoke to a few of our winners to get their thoughts on winning the prize, and how they achieved exactly that.
No one likes rejections…but in sales we must all face our fears and deal with the avalanche of objections that quite often tumble our way. The key to objection handling is not to push a sales script! I’m sure you have been on the other end of a phone call where a rep doesn’t listen…
Landing pages are an integral element of email marketing, as you aim to turn clicks on your emails into something more tangible. Whether that’s a booking for your next event or a download of your newest and most thought-provoking content, modern marketers just can’t live without them. However, with research showing that 9 out of…
When is a website visitor not a website visitor? When they’re a lead! Once you’re identifying who’s visiting your website, you can start moving them down the funnel. A visitor who has downloaded 4 white papers needs very different treatment to one who hasn’t moved beyond your homepage. Based on the setup that’s worked for…