Data Management

We appreciate that not every business is in a position where they can integrate their CRM to their email marketing platform, each with their own reasons. But that shouldn’t hold you back from orchestrating sophisticated marketing campaigns.

Not having your campaign data update your CRM in real-time can present challenges. Fortunately, we have experienced and solved a lot of these, so you can rest assured that you’re in good hands with us.

Our expert consultants are here to help you manage your data. From cleansing and deduping, to identifying hard bounces and removing them from your future campaigns. We can also help you identify the best segments to target in your campaigns, from lead generation, to customer engagement, cross sells and upsells. It’s what we’re here for!

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But that’s not all. We can help you define the criteria of which leads you should be targeting on GatorLeads. We call these your killer values. They comprise of information you can identify with our IP Lookup software, such as: company size, location, turnover, and so much more.

We can also help you build your persona profiles for your leads. From delving deep into your data, we identify your ideal customer and assign attributes that define them as individuals. This helps you approach your content and tone of voice in a way that soothes their pain-points before they come up and pique their interest early on. Thus, making the nurture process to sales easy peasy!