How to master the 5 email workflows key to effective lead generation

In an ideal world, your email marketing would draw hundreds of visitors to your website every week, who would then interact until they were sales-ready. HA. We all know it doesn’t happen like that. The email campaign you pour your blood, sweat, and tears into can go wrong or produce less than ideal results. And…

Google Analytics UTM Tracking and the Impact it has on your Campaigns

Within the Marketing universe, we rely heavily on being able to track the success of our campaigns. Whether it be our social media or an email we’ve sent. We want to know what works and where our leads are coming from. No one wants to waste their time ploughing effort into a certain email campaign…