When you think marketing automation, you probably don’t think of workflows. You probably think of mass marketing. The idea of sending one generic email to hoards of people in the vague hope that you’ll get at least a handful of conversions. But that’s not what marketing automation is used for. In fact, marketing automation can even…
In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers would readily interact with all your marketing tactics and trust every recommendation from your business. Unfortunately, this is virtually impossible in the real world. It’s not a hopeless case, though. There’s a business solution to…
Marketing automation is technology used in marketing that allows a user or company to automate their communications across a range of digital channels including (but not limited to): email, pay-per-click, social media, display and more. Marketing automation has existed in some form for around a decade, in its early days it was more commonly referred…
Marketing Automation. We all like the idea, and with 55% of B2B companies now having adopted some form of automation solution, it’s becoming more and more ingrained into our day-to-day marketing practices. …except, it isn’t. Just because you’ve bought a marketing automation solution doesn’t mean you’re getting the benefit out of it that you could…
With an average of 49% of companies using marketing automation software (and trust us, that number is on the rise), you might feel frustrated by the pressure to follow suit. But you’re holding back. Marketing automation can be pricey, and what you desperately want to know is: is it really worth it in the long…
The marketing automation machine. A complicated beast for most marketers. But, there are an exceptional few that know how to use the machine to catapult their marketing to the front of the marathon race we’re all running. While the rest of us are looking towards these individuals, the thought leaders are miles ahead already.
Marketing is a bit like a house. Without all four walls in place, your roof is going to collapse. Unlike a house, marketing teams tend not to keep all four pillars under one roof. So this blog discusses what those four pillars are and why we need them together in one place to achieve successful…
Marketing automation refers to a method of sending a series of campaigns with set logic. From here, you can take your leads or customers down a journey based on their engagement. Harnessing the power of marketing automation can nurture your leads and save time.
We need to talk about workflows… While many marketers are fully aware of the benefit that workflows and automation can bring to a marketing strategy, too many companies feel that they don’t have the technical know-how to implement them properly. Guess what, we’re here to tell you otherwise, not only are workflows far less complex…
It’s safe to say that email marketing tips differ depending on the types of campaigns you are sending out. We’ve all heard of the standard B2C lifecycle campaigns. The welcome campaign. The activate campaign that encourages the first purchase with some kind of discount. The reactivate campaign for the lapsed customer who needs an incentive.…