Marketing automation is technology used in marketing that allows a user or company to automate their communications across a range of digital channels including (but not limited to): email, pay-per-click, social media, display and more. Marketing automation has existed in some form for around a decade, in its early days it was more commonly referred…
Every social media maven has seen the rise of GIFs in the social space, but what are the rules for using them in email? And especially in the B2B market space. Similar to emojis, GIFs let you swap out text for an image, adding a little something extra to your email in a visual and…
We’ve all struggled to stay motivated on a bad sales day. Perhaps you had a particularly rude person on your call or a lead who has been stringing you along suddenly stops getting in contact. No matter what has put you in a sales slump, use these 4 quick ways to motivate yourself.
Marketing Automation. We all like the idea, and with 55% of B2B companies now having adopted some form of automation solution, it’s becoming more and more ingrained into our day-to-day marketing practices. …except, it isn’t. Just because you’ve bought a marketing automation solution doesn’t mean you’re getting the benefit out of it that you could…
What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…
Prospective leads are coming to your website every single day, fed in by many different lead generation campaigns. The fruits of your labour. At least, they have the potential to be – if you can convert them. The longer you leave it, though, the less likely you’ll be to qualify them quickly. Considering the odds…
Hands up if you use Spotify? Personally, I’m hooked on it. Commuting, relaxing at home, or cancelling out the distractions of a busy office when a deadline is closing in, I’m probably humming along to a tune.
Objections are a thing that no salesperson wants to hear when trying to close a deal with a prospect. Dealing with customer opposition can be tricky, but it provides a valuable learning experience for businesses when they encounter it.
In marketing, looking forward is imperative, and keeping up-to-date with the latest trends is key to staying ahead of the game. With marketing technologies appearing at a progressively faster rate, the marketing landscape is ever evolving with the most recent innovations. With only a few months left until the end of 2018, we’ve collated 7…
You know, every week we used to publish three blogs and blast send them out to our audience. What a lot of work for not much return. Now, we’ve found a way to automate our most time-consuming recurring campaigns and build a workflow that makes the most out of our content. Want to know our…