Let’s get this sorted once and for all. Sending out a monthly newsletter does not count as lead generation activity. We’re not going to tell you to ditch your newsletter entirely. An email newsletter is a worthy part of your marketing mix, but you must recognise the purpose it fulfils. And this purpose is not to bring…
Target increase. Yikes. Words that make every salesperson shiver. The last targets were hard enough to be on top of, let alone an increase. What you must remember, is every business must stretch themselves, increase the expectation of its employees if they want to grow. The key to successful target increases is judging it fairly,…
With Spring just around the corner, we thought it relevant to talk about spring cleaning your sales and marketing database. After all, a clean and hygienic database could be the difference between GDPR compliance and breach. As Sales and Marketing specialists ourselves, we know how important it is to have an up-to-date, healthy database and…
You’ve heard of the moon landing, you’ve heard of the landing strip, but have you heard of the landing page? It pretty much does what it says on the tin. It’s a page. That you land on. With me so far? However, it’s important to understand the difference between a page from their website that…
Lead Generation Campaigns. They can prove a little tricky at times. Unnecessarily so. Let me give you 6 Successful Solutions to Creating Enticing Marketing Campaigns to lure in those Leads. There’s nothing here you won’t be able to start working on right away. What’re you waiting for!? Content is King There’s nothing quite like the…
I like to think I’m a perceptive person, that I can read people’s emotions without them needing to say a word. Whether they’re pleased with an opportunity or concerned. Whether they need convincing or some advice. But going on gut instinct alone can often lead us down the wrong track. That’s why I find knowing…
Successful lead generation strategies are built on skill and judgement. It’s also not just about building up your lead generation pipeline. It’s about the process from lead to customer. Keeping a regular flow on this cycle and knowing where your contacts are in the scheme of things. Creating a lead generation pipeline not only helps…
You could spend thousands of pounds on you paid ads in Google AdWords, Bing Ads or even Facebook ads and never know which ads were providing you with the hottest leads! Sure, Google Analytics will give you details about traffic from your campaigns, but will they tell you exactly which potentially business changing lead came…
Prospective leads are coming to your website every single day, fed in by many different lead generation campaigns. The fruits of your labour. At least, they have the potential to be – if you can convert them. The longer you leave it, though, the less likely you’ll be to qualify them quickly. Considering the odds…
A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the main body of your email or a piece of preview text constructed from HTML code. These can be just as important as the subject line itself. Sometimes your subject line isn’t quite long enough to…