If you’re not using UTM values, you should probably get on that ASAP. Just by adding a small code to your URLs, you could be tracking what campaigns are working for you, as well as which mediums, and where your leads are coming from. This can help you make sure that the ROI of your…
Marketing is a bit like a house. Without all four walls in place, your roof is going to collapse. Unlike a house, marketing teams tend not to keep all four pillars under one roof. So this blog discusses what those four pillars are and why we need them together in one place to achieve successful…
I had a chat with Leigh Hopwood, Chair at CIM ahead of this years’ Customer Conference. Leigh is kind of a big deal in the marketing world. She’s been a member of the CIM since 1997, Chartered Marketer since 2001 the Chair of Surrey, the South East, and on the Board of Trustees. She’s now…
In marketing, it would be helpful to know who’s on your website and where – you’d be able to contact leads as soon as they show buyer behaviour and strike while the iron’s hot. With our lead generation technology, and our personalised URLs (PURLs), you’ll be able to do just that.
As the internet continues to consume our working lives, emails can often be the go-to response from sales reps when they can’t get in contact with a prospect. Which makes sense. Sometimes you can’t even get the key decision maker on the phone, but you can send them an email. So why are phone calls…
When it comes to the different marketing channels available to us, social media runs is one of the only channels that runs in real-time. Identifying leads as actual people, where they work, their background is a great tool for lead generation.
Statistics from the National Literacy Trust suggest that 15% of UK adults have the literacy level of an 11-year-old. On the Flesch-Kincaid Reading score, this corresponds to a score of 6. If someone with this reading level came onto your website, would they be able to understand what you do? If your emails are in…
So, you’ve been hearing us talk a lot about UTM values but you’re still not sure what they are, why you should be using them or where to put them. No worries – let us explain it all to you in simple terms.
Content. A necessary cost in 21st century marketing. But a complete waste of money if you don’t know how to make your content perform and produce results. That’s why we’re sharing with you the 4 stages to make your existing content perform better.
Whenever I disclose that I studied Psychology, the typical response went along the lines of ‘oh, so you can read my mind then’. As surprising as it may be, this is not the case. But what it does mean is that I gained an insight into why humans behave in a certain way in certain…