Shakespeare said it first, decisions are often made with two possible outcomes in mind. To carry on, or to quit. This premise applies to the readability of marketing content. A customer chooses to either continue scrolling or to skip over a piece of writing. This thought process is shared by many and the result can be…
You know, every week we used to publish three blogs and blast send them out to our audience. What a lot of work for not much return. Now, we’ve found a way to automate our most time-consuming recurring campaigns and build a workflow that makes the most out of our content. Want to know our…
Content. A necessary cost in 21st century marketing. But a complete waste of money if you don’t know how to make your content perform and produce results. That’s why we’re sharing with you the 4 stages to make your existing content perform better.
As with all marketing techniques, SEO is a constantly changing method of digital marketing. Of course, there are some long-standing methods which have proven to be effective, but it’s also important to stay up to date with which techniques are no longer worthwhile. Here are 8 outdated methods that are not helping your overall organic…
Content marketing is an important part of any digital marketing strategy. It not only acts as a stand-alone SEO tool, but also establishes you as a thought-leader within your industry and gives you content to share across your social media platforms. If you’ve not yet got a content marketing strategy in place, or you’re looking…
At GatorCon 2018, we were lucky to hear from Charles Abel, a veteran journalist content editor with Thirty Seven. Charles shared his insights into how journalists build a great story. There was a lot that marketers can use in their own efforts, so we’ve condensed his key takeaways into blog form. T.R.U.T.H. Do you ever…
Overcrowded inboxes are ever present in businesses everywhere. There are now so many emails vying for your attention, why should anyone read yours? If your email is difficult to trawl through, people will scrap it immediately. So make them easy to read. Make them readable. Email readability is becoming more and more important, for both…
At first glance, it might not be obvious how reading age relates to Search Engine Optimisation (SEO). Google, Bing and other search engines didn’t get their knowledge from school. Their vocabulary is more extensive than the most well-read decision maker. Search engine algorithms don’t take your readability score into account directly. So why worry about…
You put a lot of effort into writing your blogs, but they just aren’t getting the level of engagement that you want. You know that your topics are important and interesting to your audience, so what is going on? It’s possible that the way you write isn’t catching the attention of your leads. Luckily, this…
On the surface, reporting on the ROI of your marketing should be simple. Take how much revenue a campaign earned you, then divide by how much you spent on it. In the world of B2B, with long sales cycles and meandering buyer journeys, you can rarely get these two numbers without a bit of calculation.…