It was bigger. It was better. And sadly, it’s now over for another year. GatorCon2018 has been and gone, and what an event it was. With keynote talks from PR Smith (SOSTAC), Martin Turner (Brakes), Charles Abel (ThirtySeven), Jason Miller (LinkedIn), and Katie Hart (Rhetonic), our industry knowledge shot up, and we got a real…
Marketing automation refers to a method of sending a series of campaigns with set logic. From here, you can take your leads or customers down a journey based on their engagement. Harnessing the power of marketing automation can nurture your leads and save time.
When is a website visitor not a website visitor? When they’re a lead! Once you’re identifying who’s visiting your website, you can start moving them down the funnel. A visitor who has downloaded 4 white papers needs very different treatment to one who hasn’t moved beyond your homepage. Based on the setup that’s worked for…
When was the last time you came into work, looked at your calendar, and worked through everything you had planned, in order, without interruptions? In the marketing community at large, such days can be anywhere from rare to inconceivable. So, it’s critical that you plan your marketing strategy in advance. Whether you plan 1 quarter…
We all receive heaps of emails. Every. Single. Day. If yours doesn’t stand out, you’ll get sent straight to the trash. How can you engage your target audience’s attention so they MUST open your email?
As with all marketing techniques, SEO is a constantly changing method of digital marketing. Of course, there are some long-standing methods which have proven to be effective, but it’s also important to stay up to date with which techniques are no longer worthwhile. Here are 8 outdated methods that are not helping your overall organic…
Lead Generation 101: A Beginners Guide Lead generation used to refer to the process of identifying potential customers for your business. These days it’s so much more than that. Lead generation also refers to the technologies available to help drive quality leads and prospects into the new business funnel.
So you’ve got a list of your targeted contacts, great. Now how do you get them through the sales pipeline? It’s difficult to know what course of action to take when a client shows interest but is far from ready to commit. Pushing too hard might chase them away. Playing the casual card will almost…
We need to talk about workflows… While many marketers are fully aware of the benefit that workflows and automation can bring to a marketing strategy, too many companies feel that they don’t have the technical know-how to implement them properly. Guess what, we’re here to tell you otherwise, not only are workflows far less complex…
For some time now marketers have struggled with seeing which of their marketing campaigns are not only generating the most leads but bringing in the right kind of leads. With Google UTM values, this problem is a thing of the past. Using UTM values, you can create a straightforward way of understanding which marketing campaigns…