Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks all of its own. Know your audience It might feel like social media is everywhere, all the time, but the demographics are always shifting. For…
What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…
When it comes to the different marketing channels available to us, social media runs is one of the only channels that runs in real-time. Identifying leads as actual people, where they work, their background is a great tool for lead generation.
Just like Facebook, Twitter has been taking steps to try to refocus users on its platform towards better and more genuine interactions. For those who tweet, changes are incoming that are designed to encourage “healthy conversation” and more camera use. This is the first time that the platform has really, seriously evolved with a new…
In today’s digital age, social media is becoming an integral platform for millions of users. LinkedIn isn’t just one that you need to know, it’s one where your personal profile can make you stand out from the crowd and land your next big client or role.
Within the Marketing universe, we rely heavily on being able to track the success of our campaigns. Whether it be our social media or an email we’ve sent. We want to know what works and where our leads are coming from. No one wants to waste their time ploughing effort into a certain email campaign…
If your sales office is anything like ours it’s a buzzing, competitive environment. From how many calls they have made, meetings booked, accounts contacted, even who won the last game of pool!
LinkedIn is, without a doubt, one of the best platforms to connect with potential prospects and partners. But there is a certain way to go about it in order to build successful relationships. Most people connect by sending a short LinkedIn message. To make sure you connect successfully, here are the methods you need to…
What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…