Your website’s bounce rate is a telling test of the quality and relevance of your content as well as the ease caliber of your user interface (UI). When your bounce rate rises to unacceptable levels, it’s clear that something must be done. Afterall, people don’t land on a page and then leave right away for…
As marketers, we can dream. It helps with the creative process after all. Imagine if you could see every aspect of your marketing in a single view. Putting all your eggs in one basket. CRM gives us that opportunity, to manage all our marketing needs under one roof. And CommuniGator prides itself on integrating directly…
Facebook seems to be expanding in all directions right now, from AI through to virtual reality. It has also been busy acquiring other social media platforms, among them Instagram and WhatsApp. Although it’s always impossible to tell exactly what Mark Zuckerberg has planned next for the social giant, the rumours of a merger between Facebook…
You might have hundreds of leads or thousands, but who are you marketing to? Have you met them? No, we didn’t think so. That’s why you need a buyer persona to help you out. Figure out who you’re marketing to, and you automatically improve your marketing message.Below are 3 tips to create banging on-point B2B…
Leads will come to you at every stage of the Sales funnel. That means that whilst some will already be considering their options, others will be right at the icy end of the scale, doing nothing more than perusing their options. At this point, they’ve got an open mind as to who they want to…
Knowing which CRM is best for your company can be a tricky business. It’s likely an integral part of your company, and without it, there would be bedlam. As the home for your data, it’s important that every functionality you need is available within the CRM itself. And you shouldn’t be forced to settle for…
Within the Marketing universe, we rely heavily on being able to track the success of our campaigns. Whether it be our social media or an email we’ve sent. We want to know what works and where our leads are coming from. No one wants to waste their time ploughing effort into a certain email campaign…
Paying attention to data has become fundamental to marketing best practice today. No fully effective marketing strategy can really be created without input informed by data, such as responses to previous campaigns or analytics of consumer behaviours. As we enter an era of data processed by artificial intelligence (AI), new opportunities arise to refine marketing…
Well, maybe they’re not an economic threat to everyone, but certainly for online publishers, who rely primarily on advertising to support their services. Continue reading to find out why.
With the EU data protection regulations coming into play, a lot of businesses are re-looking at their Privacy and Cookie Policies. As they well should. It’s important to keep your website visitors up to date with the privacy and cookie policies in the clearest way you possibly can.