9 places you should be using UTM values
So, you’ve been hearing us talk a lot about UTM values but you’re still not sure what they are, why you should be using them or where to put them. No worries – let us explain it all to you in simple terms.
4 stages to making your existing content perform better
Content. A necessary cost in 21st century marketing. But a complete waste of money if you don’t know how to make your content perform and produce results. That’s why we’re sharing with you the 4 stages to make your existing content perform better.
The Psychology of Marketing: Part 2
Whenever I disclose that I studied Psychology, the typical response went along the lines of ‘oh, so you can read my mind then’. As surprising as it may be, this is not the case. But what it does mean is that I gained an insight into why humans behave in a certain way in certain…
3 Steps to Generating MQLs
Getting the right leads to satisfy your hungry sales team is every marketer’s dream. It can take time and commitment, but it is possible. No more complaining, fewer lead rejections, and less disgruntled sales team members. It really is the perfect scenario. Unless you’re a marketer you wouldn’t understand the vision. But to us, generating…
The evolution of SEO: 5 outdated and ineffective SEO techniques you no longer need
As with all marketing techniques, SEO is a constantly changing method of digital marketing. Of course, there are some long-standing methods which have proven to be effective, but it’s also important to stay up to date with which techniques are no longer worthwhile. Here are 8 outdated methods that are not helping your overall organic…
What are Google UTM values & how can you use them?
For some time now marketers have struggled with seeing which of their marketing campaigns are not only generating the most leads but bringing in the right kind of leads. With Google UTM values, this problem is a thing of the past. Using UTM values, you can create a straightforward way of understanding which marketing campaigns…
What are Google UTM values & how can you use them?
For some time now marketers have struggled with seeing which of their marketing campaigns are not only generating the most leads but bringing in the right kind of leads. With Google UTM values, this problem is a thing of the past. Using UTM values, you can create a straightforward way of understanding which marketing campaigns…
The basics of writing SEO-friendly blog posts
We’ve come a long way since the days of simply packing blog posts with key words in order to make them SEO friendly. Today there is a strong correlation between producing content that inspires, engages and is genuinely useful and achieving better results in terms of SEO. So, if you’re keen to produce SEO-friendly blog…
7 Psychological Hacks for Creating Effective Content
With such fierce competition in the market, it can be difficult getting your voice heard above all the others out there. Looking to your audience for guidance can help align your content with them. Giving the people what they want. Understanding how to influence your buyers’ decisions can give you the edge needed to boot…
Why Keywords are Central to your Digital Marketing Strategy
We are all used to the term “keywords” being thrown around in meetings and discussions surrounding digital marketing planning. But very few people really understand the significance of keywords – or how to get the most ROI from them. If you’re looking to ensure that your digital marketing strategy is effective, keywords will be central…