When it comes to sales, winning over customers is constant, right? But how can you do it when all the other sales guys and gals in your office are using the exact same closing techniques? It’s easy. Here, we’ll show you how…
Knowing which CRM is best for your company can be a tricky business. It’s likely an integral part of your company, and without it, there would be bedlam. As the home for your data, it’s important that every functionality you need is available within the CRM itself. And you shouldn’t be forced to settle for…
You know Lee right? He’s conquered the business world and now he’s channeling all he has into conquering the physical world, he’s our very own Pete Becker – minus the full body-cast!
If you don’t have more leads than salespeople, then you’ve got a problem! On the other hand, when leads are flowing in, you’ll need a way to keep lead assigning fair. By their very nature, successful salespeople are competitive souls. To guide you on your way, we’re sharing 6 lists that you can use to…
What percentage of email marketers do you think sent an email to their entire contact list in the last 12 months?
At GatorCon 2018, we were lucky to hear from Charles Abel, a veteran journalist content editor with Thirty Seven. Charles shared his insights into how journalists build a great story. There was a lot that marketers can use in their own efforts, so we’ve condensed his key takeaways into blog form. T.R.U.T.H. Do you ever…
Overcrowded inboxes are ever present in businesses everywhere. There are now so many emails vying for your attention, why should anyone read yours? If your email is difficult to trawl through, people will scrap it immediately. So make them easy to read. Make them readable. Email readability is becoming more and more important, for both…
Within the Marketing universe, we rely heavily on being able to track the success of our campaigns. Whether it be our social media or an email we’ve sent. We want to know what works and where our leads are coming from. No one wants to waste their time ploughing effort into a certain email campaign…
If your sales office is anything like ours it’s a buzzing, competitive environment. From how many calls they have made, meetings booked, accounts contacted, even who won the last game of pool!
Paying attention to data has become fundamental to marketing best practice today. No fully effective marketing strategy can really be created without input informed by data, such as responses to previous campaigns or analytics of consumer behaviours. As we enter an era of data processed by artificial intelligence (AI), new opportunities arise to refine marketing…