You could spend thousands of pounds on you paid ads in Google AdWords, Bing Ads or even Facebook ads and never know which ads were providing you with the hottest leads!
Sure, Google Analytics will give you details about traffic from your campaigns, but will they tell you exactly which potentially business changing lead came from which ad? No – but GatorLeads analytics will!
Thanks to our UTM URL builder, you will gain more insights into traffic that is coming from your PPC adverts. GatorLeads will not only identify who your website visitors are and track them. It will also tell you which campaign they have come from, and what keyword was used to display the ad.
This will not only give you more insights into your Google AdWords campaigns and that costly traffic that is hitting your website, but will also enable you to optimise the ads to increase your ROI and define where the hot leads are coming from!
GatorLeads URL Builder will allow you to define your own UTM values, which can be included in the Final URL in Google AdWords (formerly destination URL) and on each keyword or campaign you are using.
We do recommend setting this at a keyword level, in order to gain as much information as you can.
Using our lead generation software, you can easily browse through your leads and find the ones that came through a particular campaign, particular ad copy or particular keyword.
Read more in our full guide: How to use UTM tags in AdWords campaigns.
When it comes to the other aspects of lead generation, we’ve got a guide for that as well!
