It’s well known that email clients differ how they interpret the email code and therefore, how they display the email design. For marketers, this poses a problem when designing their email communications. Broken emails can deter a prospect before the content has even been read. So, what are the recurring issues in common email clients,…
Our GatorCon18 Award winners were all deserving of their awards, having achieved impressive feats in marketing, from extremely high numbers of form fills, to a fantastic performing subject line. We spoke to a few of our winners to get their thoughts on winning the prize, and how they achieved exactly that.
The start of a new year is always a good time for reflection. Social media marketing has been evolving at a blistering pace over the past couple of years and has become a central component in most marketing strategies. Change has been almost constant and the past 12 months have revealed some especially interesting trends.
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
No one likes rejections…but in sales we must all face our fears and deal with the avalanche of objections that quite often tumble our way. The key to objection handling is not to push a sales script! I’m sure you have been on the other end of a phone call where a rep doesn’t listen…
With such fierce competition in the market, it can be difficult getting your voice heard above all the others out there. Looking to your audience for guidance can help align your content with them. Giving the people what they want. Understanding how to influence your buyers’ decisions can give you the edge needed to boot…
Landing pages are an integral element of email marketing, as you aim to turn clicks on your emails into something more tangible. Whether that’s a booking for your next event or a download of your newest and most thought-provoking content, modern marketers just can’t live without them. However, with research showing that 9 out of…
Discovery calls can be a powerful way to find out everything you need to know about your prospects. It’s just about reading between the lines to get a true insight into what your leads really want. See for yourself how to find out what you need to in your sales discovery call.
Content marketing is an important part of any digital marketing strategy. It not only acts as a stand-alone SEO tool, but also establishes you as a thought-leader within your industry and gives you content to share across your social media platforms. If you’ve not yet got a content marketing strategy in place, or you’re looking…
It’s safe to say that email marketing tips differ depending on the types of campaigns you are sending out. We’ve all heard of the standard B2C lifecycle campaigns. The welcome campaign. The activate campaign that encourages the first purchase with some kind of discount. The reactivate campaign for the lapsed customer who needs an incentive.…