We have all heard the phrase ‘turn that frown upside down’, and it is so relevant to the world of customer retention in business. Many businesses struggle to keep consumers satisfied. Learning how to maintain consistent positivity between you and your clients is paramount. There are a few easy to follow steps that your organisation…
As a marketing technology company, we get excited about some very odd things. Like IP addresses. These codes, which allow computers to talk to each other, are a little-appreciated but hugely important element of our connected world. So, when we stumbled upon the story of a house in the United States which has 600 million…
The Google Marketing Platform is the search giant’s latest response to the ongoing evolution of the digital marketing world. Even though it is a relatively new industry, a lot has changed in digital marketing in the last couple of years. We’ve seen channels evolve and privacy requirements tightened up, as well as consumers become much…
If you’re not using UTM values, you should probably get on that ASAP. Just by adding a small code to your URLs, you could be tracking what campaigns are working for you, as well as which mediums, and where your leads are coming from. This can help you make sure that the ROI of your…
Marketing is a bit like a house. Without all four walls in place, your roof is going to collapse. Unlike a house, marketing teams tend not to keep all four pillars under one roof. So this blog discusses what those four pillars are and why we need them together in one place to achieve successful…
I had a chat with Leigh Hopwood, Chair at CIM ahead of this years’ Customer Conference. Leigh is kind of a big deal in the marketing world. She’s been a member of the CIM since 1997, Chartered Marketer since 2001 the Chair of Surrey, the South East, and on the Board of Trustees. She’s now…
In marketing, it would be helpful to know who’s on your website and where – you’d be able to contact leads as soon as they show buyer behaviour and strike while the iron’s hot. With our lead generation technology, and our personalised URLs (PURLs), you’ll be able to do just that.
As the internet continues to consume our working lives, emails can often be the go-to response from sales reps when they can’t get in contact with a prospect. Which makes sense. Sometimes you can’t even get the key decision maker on the phone, but you can send them an email. So why are phone calls…
When it comes to the different marketing channels available to us, social media runs is one of the only channels that runs in real-time. Identifying leads as actual people, where they work, their background is a great tool for lead generation.
Statistics from the National Literacy Trust suggest that 15% of UK adults have the literacy level of an 11-year-old. On the Flesch-Kincaid Reading score, this corresponds to a score of 6. If someone with this reading level came onto your website, would they be able to understand what you do? If your emails are in…