How often have you done something and then wondered what pushed you in that direction? Towards one brand over another. Perhaps you’d seen the brand before or conformed to the expectations of the situation, or maybe you wanted to repay someone for their help previously. Or perhaps it just seemed like a really great deal.…
In the marketing world, UTM values are a great asset to identify exactly where your leads are coming from. Whether it be a social media campaign or a particular email send. The knowledge of which channel is generating the most leads and revenue can influence where you focus your efforts.
In an ideal world, your email marketing would draw hundreds of visitors to your website every week, who would then interact until they were sales-ready. HA. We all know it doesn’t happen like that. The email campaign you pour your blood, sweat, and tears into can go wrong or produce less than ideal results. And…
Ah, the marketing budget, that small insignificant allocation that everyone other than marketing feels irrelevant. It’s a common scenario for businesses looking to save money, often start by cutting the marketing budget. With so many ‘free’ marketing channels available, Managing Directors are often unforgiving in their brutal budget cuts. The result is a strenuous excess…
It’s a common question we get asked by our clients. What should I be measuring when it comes to my email marketing campaigns? Clicks? Opens? Click-to-opens? We’ve always advocated that a click-through rate is more reliable than an open rate, but in this blog, we thought we’d go a little further and explain why we…
I caught up with Glen Westlake the CEO of BrightTarget. We discussed artificial intelligence and marketing ahead of this years’ Customer Conference.
With an average of 49% of companies using marketing automation software (and trust us, that number is on the rise), you might feel frustrated by the pressure to follow suit. But you’re holding back. Marketing automation can be pricey, and what you desperately want to know is: is it really worth it in the long…
Now with less than a week to go until GatorCon2018 kicks off, we sat down with Jack Bedell-Pearce. Jack has been a CommuniGator customer for a number of years now and will be sharing his hands-on experience. Looking at how he’s used the CommuniGator suite, with a particular focus on GatorLeads. You’ve been a Gator…
The marketing automation machine. A complicated beast for most marketers. But, there are an exceptional few that know how to use the machine to catapult their marketing to the front of the marathon race we’re all running. While the rest of us are looking towards these individuals, the thought leaders are miles ahead already.
Over the past month, I have changed roles within CommuniGator moving from the sales to the marketing team. While many marketers I have met have stated that I’ve moved to the dark side (controversial I know), this change of role has prompted me to look at our own marketing software in a different light. When…