The State of Marketing Automation in 2020 As a marketing automation and lead generation provider, we are constantly striving to understand the ever-changing developments in the marketing automation industry. By reviewing the trends that have developed over the past 12 months, observing what has performed well and changes we believe will take off in the…
B2B marketing automation briefing As a marketer, you want to serve relevant communications to the right people at the right time. Included in this whitepaper are: 10 key features and benefits of B2B marketing automation 10 requirements of B2B marketing automation Email marketing platform capabilities. If you’re ready to start using marketing automation, take a…
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
Managing B2B Marketing Automation in 2017 We team up with Smart Insights every year to produce an in-depth report on Marketing Automation and how B2B marketers use it within their strategy. Understand the current drivers and barriers to B2B adoption in the automation arena. Use this report to see how marketing automation software is used…
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
How to use UTM values in your Google AdWord campaigns to track ROI If you want to track the ROI of your paid for adverts, you need to start using UTM values to tag your links and track which website visitors click on them. Given that paid for ads can rinse your marketing budget, UTMs…
Managing B2B Marketing Automation in 2019 We team up with Smart Insights every year to produce an in-depth report on Marketing Automation and how B2B marketers use it within their strategy. Understand the current drivers and barriers to B2B adoption in the automation arena. Use this report to see how marketing automation software is used…
The Great British Split Test Do you feel like your marketing strategies are beginning to slow down and not gaining the same emphasis they once did? It might be time to re-evaluate and do some good ol’ fashioned split testing. Change is good and testing all your marketing variables will give your results the boost…
Dealing with the F in email marketing Pull your target audience from all corners of the internet. Use these tips and tricks to design better emails and ensure your email lives in the inbox for longer than 2 seconds. Included in this whitepaper: Eye-tracking influencing design The dark art of subject lines and preview panes…
CommuniGator’s Lead Generation Case Study Hear from our own new business marketing team on how they use the full range of CommuniGator products to get more from their lead generation. From: The strategy we’ve implemented The best tools to use within the Gator suite Creating a performing lead generation campaign If you’re interested in finding…
