The architecture of an outstanding email design Use our 8-step infographic to build incredible email designs that can increase your open and click conversion rates. We’ve even thrown in a 6 point checklist to use when you’re designing your emails for better email marketing campaigns. Included in this infographic: Plain text template Vs. HTML-led template…
How IP lookup technology can improve your website ROI This whitepaper will address how you can find new ways to connect with your potential customers online using the IP lookup tools available on the market. Discover how they work and the best practices to improving your website ROI. In particular, this whitepaper covers: Why IP…
Killer workflows that save time & deliver the goods Discover our top 5 tried and tested marketing automation campaigns (and how to build them!) that will save you time and deliver serious results. Plus, we’ve also added our best practice tips on how to plan your marketing automation campaigns. Get started today, building your own:…
Building the B2B lead machine There is an opportunity to implement a new low-budget nurture process, but how does it feed into your current lead generation processes? In this whitepaper, we look at: The basics of lead scoring Your content library – the fuel for the machine Core lead nurturing programmes Feeder campaigns If you’re…
Which social media marketing methods are best for you? Take advantage of social media, the too-big-to-ignore opportunity. Make selective investments about which social media channels are right for your business. Then use the most appropriate social media techniques to achieve genuine results. With this whitepaper: Compare methods Understand which situations are relevant to your business…
Ultimate guide to split testing How do you ensure that you are delivering the best possible value through your campaigns? Don’t leave this key email marketing component to chance. Learn: What is split testing? A/B split testing for email campaigns Split testing best practices If you want an email marketing platform that can help you…
3 successful marketing campaigns and how to implement them See what you could expect once these email marketing campaigns are successfully structured into your marketing strategy. With these marketing campaigns: Improve brand awareness Nurture leads Assist sales in speeding up their sales cycle. If you’d like the technology that can enable these campaigns, take a…
5 Marketing Automation Workflows to Start Using It can be difficult to consider moving to a full marketing automation suite. That’s why, we’ve shared the following 5 workflows, which offer you a way to automate your current email marketing. Learn how you can automate your email marketing and save time on your current day to…
Why Modern B2B Marketers Need Predictive Marketing Manually analysing and interpreting huge quantities of data can take a large amount of time and commitment. Whereas predictive modelling applications can do this in a split second. Think fraud detection, product recommendations, and airline seating systems, they all use predictive models. In Marketing the applications are huge,…
Lead nurturing best practices In order to not be burdened down with the task of creating sales-ready leads, a fundamental element in nurturing is understanding where leads are in their buyer journey. Included in this guide is: What lead nurturing techniques are already available Implementing the fundamentals of lead nurturing What are the lead nurturing…
