Let’s get this sorted once and for all. Sending out a monthly newsletter does not count as lead generation activity. We’re not going to tell you to ditch your newsletter entirely. An email newsletter is a worthy part of your marketing mix, but you must recognise the purpose it fulfils. And this purpose is not to bring…
Target increase. Yikes. Words that make every salesperson shiver. The last targets were hard enough to be on top of, let alone an increase. What you must remember, is every business must stretch themselves, increase the expectation of its employees if they want to grow. The key to successful target increases is judging it fairly,…
Shakespeare said it first, decisions are often made with two possible outcomes in mind. To carry on, or to quit. This premise applies to the readability of marketing content. A customer chooses to either continue scrolling or to skip over a piece of writing. This thought process is shared by many and the result can be…
We’ve all struggled to stay motivated on a bad sales day. Perhaps you had a particularly rude person on your call or a lead who has been stringing you along suddenly stops getting in contact. No matter what has put you in a sales slump, use these 4 quick ways to motivate yourself.
We have all heard the phrase ‘turn that frown upside down’, and it is so relevant to the world of customer retention in business. Many businesses struggle to keep consumers satisfied. Learning how to maintain consistent positivity between you and your clients is paramount. There are a few easy to follow steps that your organisation…
Who wouldn’t like a sales team that overperforms? Great news! There are only 4 skills you need to ensure your team is winning those deals and bringing home the big bucks.
You spend most of your life at work, so it’s important you spend your time in an enjoyable environment. Yes, sometimes work is stressful or you have to get your head down and focus, but your attitude can affect your work results. So the question is, are you someone that influences results in a positive…
Most B2B sellers rely on their sales call to close a sale, so it’s important to know when the best time to call is to improve your conversion rate. Below we reveal the results of The Lead Response Management Study and how you can capitalise on their findings.