Though marketers will typically use open rates as a metric for campaign success, having a user taking the desired action on the email is fundamental. This is why having an email opening line that engages the reader immediately will catapult the chances of success. In 2019, email providers are giving more real estate to the…
With the summer holidays’ approaching, your pipeline may be looking a little light on the ground. The masses are away and those that aren’t are spending less time hunched over their laptops and enjoying the great outdoors. Yes. Even in England. On the other hand, vitamin D in the air gets consumers flashing the cash…
Email is nearly 50 years old and remains the most trusted form of marketing communication. 77% of consumers favour it over channels like social media or direct mail. Unfortunately, this glorious history doesn’t mean it never goes wrong. We’ve highlighted four of the most common mistakes below, along with a few thoughts about what you…
Well, maybe they’re not an economic threat to everyone, but certainly for online publishers, who rely primarily on advertising to support their services. Continue reading to find out why.
This isn’t about putting Mailchimp down – it is a really good product and has its uses – however there are several small bits of information we feel you should know. These could affect you, your website or business if you are not careful. More importantly, these disadvantages might impact your marketing strategies!
Digital marketing has become vital to business success over recent years. One element that can often get overlooked, however, is content marketing. Content marketing is a powerful way of establishing yourself as a thought leader within your industry, whilst producing something which will engage your readers.
You might think all your emails are relevant to your target email lists and that your content is great. Your readers might not. Hence the unsubscribe button. It’s a requirement email marketers hate. The good news is, there are a few clever and smart best practice tactics that you can adopt to make sure your…
While email click through rates can be quite industry dependent, there are certain best practices that can help any business improve their email marketing results. That’s why this blog is going to show you how you can get a 15% click through rate. Whether from opt-in data (who usually show score 2.5% click through) or…
If you’re anything like me, you’re bored of the classic marketing stereotypes. Fluffy pens, colourful charts, ASOS deliveries and posh coffee. But it can be difficult to prove you’re more than that.
The days of HTML graphic-led emails will soon be behind us. At least that’s what current email marketing reports show. Email providers across the UK are reporting that despite the demand for graphic-led email newsletters, plain-text Outlook-style emails are performing better.