It’s an age-old feud, sales vs marketing. We are famous for not getting along. But why? What does it all boil down to? Having a different opinion on when a lead is a lead? Working from different systems so not following up the same things? Or is it the lack of exposure on the other’s…
One of the lesser noticed announcements at Facebooks annual F8 conference was a change to how your News Feed is going to look. What’s changing, and why should marketers pay attention?
Instagram doesn’t regularly publish statistics about how many businesses use their platform, but it’s over 25 million. How will these businesses be affected if Likes are hidden? This is currently being tested in Australia, Canada, Japan and a handful of other countries. The view from right now If you were to ask your peers about…
Artificial Intelligence is being used heavily in the marketing world as we speak. From B2C companies using machine learning to better enhance their customers experience with them to B2B companies using it to predict their marketing results. We are fast moving into a world where AI and marketing go hand in hand. Here, we take…
Where would we all be without the thing that started it all? The email. I am here to take you through the ups and downs of the flagship email service providers. From Outlook to Zoho mail, here’s my countdown of the top eight free mail providers.
A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the main body of your email or a piece of preview text constructed from HTML code. These can be just as important as the subject line itself. Sometimes your subject line isn’t quite long enough to…
Before your email reaches a human eyeball, bots will be all over it! They’re mostly harmless, but to get the results you want from your campaigns, you need to know what they’re doing and why. The primary function of bots is to scan for harmful emails, particularly viruses and other spam. As part of this,…
On the surface, reporting on the ROI of your marketing should be simple. Take how much revenue a campaign earned you, then divide by how much you spent on it. In the world of B2B, with long sales cycles and meandering buyer journeys, you can rarely get these two numbers without a bit of calculation.…
Being new to the dating game seems like somewhat of a task, there are rules. There’s etiquette and a whole other raft of politics that come hand in hand, but it’s an important part of life! Something we can all relate to in some way shape or form. Workflows within your marketing strategy are no…
Subject lines are your key to your prospect’s inbox. Get them right and you’ve found yourself sitting comfortably in their inbox. Get them wrong, and well, you’re in hot water with no way out. Let’s take a look at 5 embarrassing mistakes you must avoid in order to ramp up your open rates and get…