What LinkedIn is for varies wildly depending on who you ask. Some people see it as a 21st-century replacement for the CV, some use it as a digital billboard. Whether “non-work” content belongs there is contentious; spend any time looking at your feed and “This isn’t Facebook” will definitely appear. Beyond the basic, free-to-use version,…
DetailsNow more than ever, the B2B marketer is responsible for a successful lead nurturing strategy. If you don’t, you risk making the divide between marketing qualified leads (MQLs) and sales qualified leads (SQLs) even greater than before – and no business can afford that. It’s why we’ve developed this lead nurturing strategy guide for 2019…
DetailsUPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
DetailsWebsite analytics are a useful tool in optimising your website performance by highlighting how users are interacting with your data. Not only does it allow you to understand how well your website is performing, but it provides insightful data about your visitors. You can use this data to your advantage when it comes to future…
DetailsIn this article, we look at the consumer decision making model for the B2B market. The consumer decision making process model is very different in the B2B sector when compared to the B2C one as it is considerably more complex with a number of employees often being involved, each with their specialism in a differing…
DetailsWith the EU data protection regulations coming into play, a lot of businesses are re-looking at their Privacy and Cookie Policies. As they well should. It’s important to keep your website visitors up to date with the privacy and cookie policies in the clearest way you possibly can.
