No, we’re not talking about the difference between inbound and outbound leads here. We’re talking about how to know which of your website leads are interested and which ones your sales team should be chasing. These are the 5 key differences between hot and cold leads that may seem obvious, but you must be aware…
DetailsMost B2B sellers rely on their sales call to close a sale, so it’s important to know when the best time to call is to improve your conversion rate. Below we reveal the results of The Lead Response Management Study and how you can capitalise on their findings.
Though marketers will typically use open rates as a metric for campaign success, having a user taking the desired action on the email is fundamental. This is why having an email opening line that engages the reader immediately will catapult the chances of success. In 2019, email providers are giving more real estate to the…
DetailsWith the summer holidays’ approaching, your pipeline may be looking a little light on the ground. The masses are away and those that aren’t are spending less time hunched over their laptops and enjoying the great outdoors. Yes. Even in England. On the other hand, vitamin D in the air gets consumers flashing the cash…
DetailsEmail is nearly 50 years old and remains the most trusted form of marketing communication. 77% of consumers favour it over channels like social media or direct mail. Unfortunately, this glorious history doesn’t mean it never goes wrong. We’ve highlighted four of the most common mistakes below, along with a few thoughts about what you…
DetailsWell, maybe they’re not an economic threat to everyone, but certainly for online publishers, who rely primarily on advertising to support their services. Continue reading to find out why.
This isn’t about putting Mailchimp down – it is a really good product and has its uses – however there are several small bits of information we feel you should know. These could affect you, your website or business if you are not careful. More importantly, these disadvantages might impact your marketing strategies!
Digital marketing has become vital to business success over recent years. One element that can often get overlooked, however, is content marketing. Content marketing is a powerful way of establishing yourself as a thought leader within your industry, whilst producing something which will engage your readers.
You might think all your emails are relevant to your target email lists and that your content is great. Your readers might not. Hence the unsubscribe button. It’s a requirement email marketers hate. The good news is, there are a few clever and smart best practice tactics that you can adopt to make sure your…
DetailsWhile email click through rates can be quite industry dependent, there are certain best practices that can help any business improve their email marketing results. That’s why this blog is going to show you how you can get a 15% click through rate. Whether from opt-in data (who usually show score 2.5% click through) or…
Details
