Paying attention to data has become fundamental to marketing best practice today. No fully effective marketing strategy can really be created without input informed by data, such as responses to previous campaigns or analytics of consumer behaviours. As we enter an era of data processed by artificial intelligence (AI), new opportunities arise to refine marketing…
DetailsA marketing department has many cogs to turn in the selling machine. Design, market research, GDPR compliance and lots of other tasks make up the day-to-day operations of trying to increase sales. Another one of these tasks, which may seem insignificant at first, is choosing how to word your cold email subject lines. What may…
DetailsSo you’ve been working on your email campaigns long enough to establish relationships with your subscribers. Some of these relationships are engaging, some not so much, and others contain recipients that have been inactive for some time. And then this question arises: how do we manage all the subscribers who are in different stages of…
DetailsStatistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. Our designers are big fans of…
DetailsIt’s hard to say exactly when the first email split test was run, but it’s been around a fair while. AI is the new kid on the block. Is new better than old in this case? Or does experience beat innovation? .
You might not think it but the ending of a sales call can sometimes be the most important part. To you, at least. The rest of the call is more of a co-effort, with both sides discussing what’s best for themselves and how that can work for the other side involved. The difference in closing…
DetailsAutomation stirs in some that common, illogical fear that robots are taking over human jobs. We know that’s just not true. A robotic tone of voice in email campaigns will never cut the cake, although this seems to be hard for a lot of marketers to grasp.
LinkedIn is, without a doubt, one of the best platforms to connect with potential prospects and partners. But there is a certain way to go about it in order to build successful relationships. Most people connect by sending a short LinkedIn message. To make sure you connect successfully, here are the methods you need to…
DetailsLooking at improving the quality of your email marketing? Thought about CRM integration but not sure what you can do with it? We’ve created a list of the 7 essential CRM lists and reports your marketing team should be using once this integration is in place, according to our CRM Consultant. Maybe it will spark…
DetailsSuccessful lead generation strategies are built on skill and judgement. It’s also not just about building up your lead generation pipeline. It’s about the process from lead to customer. Keeping a regular flow on this cycle and knowing where your contacts are in the scheme of things. Creating a lead generation pipeline not only helps…
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