Which of these pieces of art is more beautiful? Now, this is, of course, subjective and a matter of opinion. Some among you may prefer da Vinci’s mysterious Mona Lisa, some of you may prefer the vibrancy and colour of Van Gogh’s Starry Night. You need to split test as there is not really a…
Billions of email marketing campaigns are sent on a yearly basis so it is imperative for your emails to stand out! There are several tips which you can implement to give your email marketing greater impact. We have put together the following Top 10 tips to guide you to email success.
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
So, you’ve heard that the EU General Data Protection Regulation has introduced something called the “right to be forgotten”. But what does this mean? Do you have to delete your existing suppression files? How does the right to be forgotten affect your business?
With the General Data Protection Regulation (GDPR) coming into effect in May 2018, it’s not just about getting people double opted-in. One of the most of the important parts of the new GDPR is that you must have a PROVABLE record that people have opted-in to your communications. If you fail to comply with the…
Email Marketing is still king when it comes to lead generation. As proven by the 79% of B2B consumers who agree with us. It’s a great method of connecting with your customers and engaging with new leads. Especially with all the clever new tools that come with it. Well-crafted emails spark action in your readers…
Getting the right leads to satisfy your hungry sales team is every marketer’s dream. It can take time and commitment, but it is possible. No more complaining, fewer lead rejections, and less disgruntled sales team members. It really is the perfect scenario. Unless you’re a marketer you wouldn’t understand the vision. But to us, generating…
It was bigger. It was better. And sadly, it’s now over for another year. GatorCon2018 has been and gone, and what an event it was. With keynote talks from PR Smith (SOSTAC), Martin Turner (Brakes), Charles Abel (ThirtySeven), Jason Miller (LinkedIn), and Katie Hart (Rhetonic), our industry knowledge shot up, and we got a real…
Marketing automation refers to a method of sending a series of campaigns with set logic. From here, you can take your leads or customers down a journey based on their engagement. Harnessing the power of marketing automation can nurture your leads and save time.
When is a website visitor not a website visitor? When they’re a lead! Once you’re identifying who’s visiting your website, you can start moving them down the funnel. A visitor who has downloaded 4 white papers needs very different treatment to one who hasn’t moved beyond your homepage. Based on the setup that’s worked for…