Ah, the marketing budget, that small insignificant allocation that everyone other than marketing feels irrelevant. It’s a common scenario for businesses looking to save money, often start by cutting the marketing budget. With so many ‘free’ marketing channels available, Managing Directors are often unforgiving in their brutal budget cuts. The result is a strenuous excess…
It’s a common question we get asked by our clients. What should I be measuring when it comes to my email marketing campaigns? Clicks? Opens? Click-to-opens? We’ve always advocated that a click-through rate is more reliable than an open rate, but in this blog, we thought we’d go a little further and explain why we…
I caught up with Glen Westlake the CEO of BrightTarget. We discussed artificial intelligence and marketing ahead of this years’ Customer Conference.
With an average of 49% of companies using marketing automation software (and trust us, that number is on the rise), you might feel frustrated by the pressure to follow suit. But you’re holding back. Marketing automation can be pricey, and what you desperately want to know is: is it really worth it in the long…
Now with less than a week to go until GatorCon2018 kicks off, we sat down with Jack Bedell-Pearce. Jack has been a CommuniGator customer for a number of years now and will be sharing his hands-on experience. Looking at how he’s used the CommuniGator suite, with a particular focus on GatorLeads. You’ve been a Gator…
The marketing automation machine. A complicated beast for most marketers. But, there are an exceptional few that know how to use the machine to catapult their marketing to the front of the marathon race we’re all running. While the rest of us are looking towards these individuals, the thought leaders are miles ahead already.
Over the past month, I have changed roles within CommuniGator moving from the sales to the marketing team. While many marketers I have met have stated that I’ve moved to the dark side (controversial I know), this change of role has prompted me to look at our own marketing software in a different light. When…
We have all heard the phrase ‘turn that frown upside down’, and it is so relevant to the world of customer retention in business. Many businesses struggle to keep consumers satisfied. Learning how to maintain consistent positivity between you and your clients is paramount. There are a few easy to follow steps that your organisation…
As a marketing technology company, we get excited about some very odd things. Like IP addresses. These codes, which allow computers to talk to each other, are a little-appreciated but hugely important element of our connected world. So, when we stumbled upon the story of a house in the United States which has 600 million…
The Google Marketing Platform is the search giant’s latest response to the ongoing evolution of the digital marketing world. Even though it is a relatively new industry, a lot has changed in digital marketing in the last couple of years. We’ve seen channels evolve and privacy requirements tightened up, as well as consumers become much…