Subject lines are your key to your prospect’s inbox. Get them right and you’ve found yourself sitting comfortably in their inbox. Get them wrong, and well, you’re in hot water with no way out. Let’s take a look at 5 embarrassing mistakes you must avoid in order to ramp up your open rates and get…
Once you’ve got the basics of email marketing, you’ll want to push the (virtual) envelope and give your sends some extra pizzazz! We’ve collected together 5 of our favourite bits of code which can make your emails more effective and more responsive. Use them to make sure your emails look their best wherever and whenever…
Over the years, many of us in the email marketing world have talked about improving with email deliverability, personalisation and more. Still, email almost died on us as spam and junk gremlins invaded our inboxes and damaged marketers reputations. With email marketing making a comeback, and spam filters only getting smarter, it’s time to look…
They say that you can’t manage what you don’t measure. So once your email is perfectly designed, and sent to the right audience, how do you judge its success? We’ve plucked out the most common metrics and taken a look at what they actually mean.
Psychology can be a marketer’s best friend. Knowing people – especially the kind of people you’re targeting with event marketing campaigns – can make the difference between a sale and a cold lead. The study of the human mind has a great strategy to offer, which can get you selling more than you thought you…
Or are they generating more leads for you? This topic was brought to light by Sterling Sky’s own Joy Hawkins on Twitter earlier in the week. Google has dropped a new feature which is nothing short of colossal. I want to explore all angles of the big button that’s set to make waves in the…
It shouldn’t come as a surprise that we think highly of email. And we’re not alone! Numerous studies have found that it remains the most reliable and most trusted way of bringing in leads. However, at some point, you’ll need to pick up the phone and call your leads. To be spending their time productively,…
The purpose of Workflows is to have processes which can run in the background, doing their work without constant attention. Lead generation is a prime example of this. We’ve bundled together the 5 kinds of Workflow that our Marketing and Sales teams could not live without. It takes time and effort to put them together,…
What does the short children’s book Mr. Greedy have in common with the website of HSBC bank? Both of them have a reading age score too high for their target audience. B2B Marketing suffers from an overload of jargon and buzzwords. Reading age and the tools to measure it are powerful weapons to push back…
No, we’re not talking about the difference between inbound and outbound leads here. We’re talking about how to know which of your website leads are interested and which ones your sales team should be chasing. These are the 5 key differences between hot and cold leads that may seem obvious, but you must be aware…