For some time now marketers have struggled with seeing which of their marketing campaigns are not only generating the most leads but bringing in the right kind of leads. With Google UTM values, this problem is a thing of the past. Using UTM values, you can create a straightforward way of understanding which marketing campaigns…
Emails are extremely important in the marketing strategy. Everyone can agree on that. They generate a huge proportion of leads, with the potential to generate unparalleled ROI. You can communicate with a wide audience, at a highly targeted level. But getting it wrong can dismiss a wave of potential customers before they’ve even considered what…
We’ve come a long way since the days of simply packing blog posts with key words in order to make them SEO friendly. Today there is a strong correlation between producing content that inspires, engages and is genuinely useful and achieving better results in terms of SEO. So, if you’re keen to produce SEO-friendly blog…
It’s well known that email clients differ how they interpret the email code and therefore, how they display the email design. For marketers, this poses a problem when designing their email communications. Broken emails can deter a prospect before the content has even been read. So, what are the recurring issues in common email clients,…
Our GatorCon18 Award winners were all deserving of their awards, having achieved impressive feats in marketing, from extremely high numbers of form fills, to a fantastic performing subject line. We spoke to a few of our winners to get their thoughts on winning the prize, and how they achieved exactly that.
The start of a new year is always a good time for reflection. Social media marketing has been evolving at a blistering pace over the past couple of years and has become a central component in most marketing strategies. Change has been almost constant and the past 12 months have revealed some especially interesting trends.
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
No one likes rejections…but in sales we must all face our fears and deal with the avalanche of objections that quite often tumble our way. The key to objection handling is not to push a sales script! I’m sure you have been on the other end of a phone call where a rep doesn’t listen…
With such fierce competition in the market, it can be difficult getting your voice heard above all the others out there. Looking to your audience for guidance can help align your content with them. Giving the people what they want. Understanding how to influence your buyers’ decisions can give you the edge needed to boot…
Landing pages are an integral element of email marketing, as you aim to turn clicks on your emails into something more tangible. Whether that’s a booking for your next event or a download of your newest and most thought-provoking content, modern marketers just can’t live without them. However, with research showing that 9 out of…