When it comes to the different marketing channels available to us, social media runs is one of the only channels that runs in real-time. Identifying leads as actual people, where they work, their background is a great tool for lead generation.
Statistics from the National Literacy Trust suggest that 15% of UK adults have the literacy level of an 11-year-old. On the Flesch-Kincaid Reading score, this corresponds to a score of 6. If someone with this reading level came onto your website, would they be able to understand what you do? If your emails are in…
So, you’ve been hearing us talk a lot about UTM values but you’re still not sure what they are, why you should be using them or where to put them. No worries – let us explain it all to you in simple terms.
Content. A necessary cost in 21st century marketing. But a complete waste of money if you don’t know how to make your content perform and produce results. That’s why we’re sharing with you the 4 stages to make your existing content perform better.
Whenever I disclose that I studied Psychology, the typical response went along the lines of ‘oh, so you can read my mind then’. As surprising as it may be, this is not the case. But what it does mean is that I gained an insight into why humans behave in a certain way in certain…
Which of these pieces of art is more beautiful? Now, this is, of course, subjective and a matter of opinion. Some among you may prefer da Vinci’s mysterious Mona Lisa, some of you may prefer the vibrancy and colour of Van Gogh’s Starry Night. You need to split test as there is not really a…
Billions of email marketing campaigns are sent on a yearly basis so it is imperative for your emails to stand out! There are several tips which you can implement to give your email marketing greater impact. We have put together the following Top 10 tips to guide you to email success.
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
So, you’ve heard that the EU General Data Protection Regulation has introduced something called the “right to be forgotten”. But what does this mean? Do you have to delete your existing suppression files? How does the right to be forgotten affect your business?
With the General Data Protection Regulation (GDPR) coming into effect in May 2018, it’s not just about getting people double opted-in. One of the most of the important parts of the new GDPR is that you must have a PROVABLE record that people have opted-in to your communications. If you fail to comply with the…