The purpose of Workflows is to have processes which can run in the background, doing their work without constant attention. Lead generation is a prime example of this. We’ve bundled together the 5 kinds of Workflow that our Marketing and Sales teams could not live without. It takes time and effort to put them together,…
What does the short children’s book Mr. Greedy have in common with the website of HSBC bank? Both of them have a reading age score too high for their target audience. B2B Marketing suffers from an overload of jargon and buzzwords. Reading age and the tools to measure it are powerful weapons to push back…
No, we’re not talking about the difference between inbound and outbound leads here. We’re talking about how to know which of your website leads are interested and which ones your sales team should be chasing. These are the 5 key differences between hot and cold leads that may seem obvious, but you must be aware…
Most B2B sellers rely on their sales call to close a sale, so it’s important to know when the best time to call is to improve your conversion rate. Below we reveal the results of The Lead Response Management Study and how you can capitalise on their findings.
Though marketers will typically use open rates as a metric for campaign success, having a user taking the desired action on the email is fundamental. This is why having an email opening line that engages the reader immediately will catapult the chances of success. In 2019, email providers are giving more real estate to the…
With the summer holidays’ approaching, your pipeline may be looking a little light on the ground. The masses are away and those that aren’t are spending less time hunched over their laptops and enjoying the great outdoors. Yes. Even in England. On the other hand, vitamin D in the air gets consumers flashing the cash…
Email is nearly 50 years old and remains the most trusted form of marketing communication. 77% of consumers favour it over channels like social media or direct mail. Unfortunately, this glorious history doesn’t mean it never goes wrong. We’ve highlighted four of the most common mistakes below, along with a few thoughts about what you…