You put a lot of effort into writing your blogs, but they just aren’t getting the level of engagement that you want. You know that your topics are important and interesting to your audience, so what is going on? It’s possible that the way you write isn’t catching the attention of your leads. Luckily, this…
It’s almost been a year since Microsoft launched their latest version of Outlook – Outlook 2016. So we thought we would take a look at the impact the latest model of Outlook has had on our clients in the past year. I’m sure many B2B email marketers won’t be surprised at the results, which is…
The subject line. An invitation to your email. The enticing factor for a contact to open in the first place. But what if you can add a sneak preview into the mix. Adding an extra factor to inform your recipient of the content of your emails. How helpful would an extra 50 characters be for…
It’s an age-old feud, sales vs marketing. We are famous for not getting along. But why? What does it all boil down to? Having a different opinion on when a lead is a lead? Working from different systems so not following up the same things? Or is it the lack of exposure on the other’s…
One of the lesser noticed announcements at Facebooks annual F8 conference was a change to how your News Feed is going to look. What’s changing, and why should marketers pay attention?
Instagram doesn’t regularly publish statistics about how many businesses use their platform, but it’s over 25 million. How will these businesses be affected if Likes are hidden? This is currently being tested in Australia, Canada, Japan and a handful of other countries. The view from right now If you were to ask your peers about…
Artificial Intelligence is being used heavily in the marketing world as we speak. From B2C companies using machine learning to better enhance their customers experience with them to B2B companies using it to predict their marketing results. We are fast moving into a world where AI and marketing go hand in hand. Here, we take…
Where would we all be without the thing that started it all? The email. I am here to take you through the ups and downs of the flagship email service providers. From Outlook to Zoho mail, here’s my countdown of the top eight free mail providers.
A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the main body of your email or a piece of preview text constructed from HTML code. These can be just as important as the subject line itself. Sometimes your subject line isn’t quite long enough to…
Before your email reaches a human eyeball, bots will be all over it! They’re mostly harmless, but to get the results you want from your campaigns, you need to know what they’re doing and why. The primary function of bots is to scan for harmful emails, particularly viruses and other spam. As part of this,…