This isn’t about putting Mailchimp down – it is a really good product and has its uses – however there are several small bits of information we feel you should know. These could affect you, your website or business if you are not careful. More importantly, these disadvantages might impact your marketing strategies!
Digital marketing has become vital to business success over recent years. One element that can often get overlooked, however, is content marketing. Content marketing is a powerful way of establishing yourself as a thought leader within your industry, whilst producing something which will engage your readers.
You might think all your emails are relevant to your target email lists and that your content is great. Your readers might not. Hence the unsubscribe button. It’s a requirement email marketers hate. The good news is, there are a few clever and smart best practice tactics that you can adopt to make sure your…
While email click through rates can be quite industry dependent, there are certain best practices that can help any business improve their email marketing results. That’s why this blog is going to show you how you can get a 15% click through rate. Whether from opt-in data (who usually show score 2.5% click through) or…
If you’re anything like me, you’re bored of the classic marketing stereotypes. Fluffy pens, colourful charts, ASOS deliveries and posh coffee. But it can be difficult to prove you’re more than that.
The days of HTML graphic-led emails will soon be behind us. At least that’s what current email marketing reports show. Email providers across the UK are reporting that despite the demand for graphic-led email newsletters, plain-text Outlook-style emails are performing better.
Marketing is a tough world. All that hard work designing your email and writing the most engaging content, <a href=”https://prespotler.communigator.co.uk/resources-documents/avoiding-spam-filters/”>getting past the dreaded spam filters</a>, getting your prospects to open your emails and then comes to your click-through-rates. It’s a never-ending battle of how to improve your results. Right from successfully delivered, opened to click.…
For a long time, email marketers have known that opt-in email lists perform higher. But, let’s face it, using a soft opt-out method was easier. More convenient. Everyone was convinced that email marketing was seen as spam. No one would willingly opt-in to junk mail. So most marketers have never created a double opt-in database.
You might not see how Artificial Intelligence can play a part in your b2b lead generation strategy at first glance. But, dig a little deeper and you’ll see that machine learning can help you identify even more leads. While we are not saying robots should replace your sales team, AI could well be your MVP.…
Split testing is a great way to settle design disagreements and work out what kind of content your readers respond best to. However, a huge number of elements go into creating an email. So, it can be tricky to know where to start with effective split testing. We’ve pulled together a list of tests that…