In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers would readily interact with all your marketing tactics and trust every recommendation from your business. Unfortunately, this is virtually impossible in the real world. It’s not a hopeless case, though. There’s a business solution to…
I’m sure by now you have heard of responsive email design. The ability to make sure your emails come across in the best possible way no matter what device your audience is using. But how can you do this if you’re not familiar with HTML code or designing emails? Don’t worry, we’ve got the 3…
So, you thought the Privacy and Electronics Communications Regulations, your precious PECR, was going to save you from the new ePrivacy rules. Unfortunately not. The PECR appears to be on the chopping block. “Oh!” I hear you cry. “But I didn’t listen to the GDPR changes because I assumed it didn’t apply to B2B marketers!”…
Successful lead generation strategies are built on skill and judgement. It’s also not just about building up your lead generation pipeline. It’s about the process from lead to customer. Keeping a regular flow on this cycle and knowing where your contacts are in the scheme of things. Creating a lead generation pipeline not only helps…
You could spend thousands of pounds on you paid ads in Google AdWords, Bing Ads or even Facebook ads and never know which ads were providing you with the hottest leads! Sure, Google Analytics will give you details about traffic from your campaigns, but will they tell you exactly which potentially business changing lead came…
You want to close a sales deal as fast as possible, right? The problem is, it’s not your decision. In fact, closing your sales deal relies almost entirely on your prospect. That’s why we’re here to share with you the quickest ways to speed up the sales process. Are you ready to close a sales deal…
Email On Acid is a solution that allows you to check how your campaigns render in over 70 clients, apps and devices. As a CommuniGator customer, you are likely to have used EOA via our Inbox Checker tool.
Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks all of its own. Know your audience It might feel like social media is everywhere, all the time, but the demographics are always shifting. For…
Marketing automation is technology used in marketing that allows a user or company to automate their communications across a range of digital channels including (but not limited to): email, pay-per-click, social media, display and more. Marketing automation has existed in some form for around a decade, in its early days it was more commonly referred…
Every social media maven has seen the rise of GIFs in the social space, but what are the rules for using them in email? And especially in the B2B market space. Similar to emojis, GIFs let you swap out text for an image, adding a little something extra to your email in a visual and…