We understand the frustration having 5 different platforms to manage each section of the same strategy can cause. That’s why we brought every aspect of sales and marketing under one roof. From email marketing, event setup, social media posting, IP tracking and marketing automation. It is all possible from a centralised platform with CommuniGator.
Let’s get this sorted once and for all. Sending out a monthly newsletter does not count as lead generation activity. We’re not going to tell you to ditch your newsletter entirely. An email newsletter is a worthy part of your marketing mix, but you must recognise the purpose it fulfils. And this purpose is not to bring…
Target increase. Yikes. Words that make every salesperson shiver. The last targets were hard enough to be on top of, let alone an increase. What you must remember, is every business must stretch themselves, increase the expectation of its employees if they want to grow. The key to successful target increases is judging it fairly,…
With Spring just around the corner, we thought it relevant to talk about spring cleaning your sales and marketing database. After all, a clean and hygienic database could be the difference between GDPR compliance and breach. As Sales and Marketing specialists ourselves, we know how important it is to have an up-to-date, healthy database and…
Are you used to email marketing to a purchased data list? Not sure how to improve your organic data? Do you rely on a little of both? There are a lot of marketing automation suites won’t even let you use purchased data in their marketing models, but those marketers who don’t feel comfortable relying on just…
When you think marketing automation, you probably don’t think of workflows. You probably think of mass marketing. The idea of sending one generic email to hoards of people in the vague hope that you’ll get at least a handful of conversions. But that’s not what marketing automation is used for. In fact, marketing automation can even…
In a simpler time (shortly after opposable thumbs came into fashion), it was common for marketing and sales departments to exist merely as separate entities with a shared goal; one driving awareness of the product and the other to close customers. However, now website traffic and the hunt for leads and boosting engagement are two…
Shakespeare said it first, decisions are often made with two possible outcomes in mind. To carry on, or to quit. This premise applies to the readability of marketing content. A customer chooses to either continue scrolling or to skip over a piece of writing. This thought process is shared by many and the result can be…
This week is the 50th anniversary of the first email sent. For some of us, it feels as though emailing has always been around, perhaps we even take this easy way of communicating for granted. But this blog post is to remind you of the history of email, and how far we’ve come since 1969.
You’ve heard of the moon landing, you’ve heard of the landing strip, but have you heard of the landing page? It pretty much does what it says on the tin. It’s a page. That you land on. With me so far? However, it’s important to understand the difference between a page from their website that…