Every time we send out one of our lead generation campaigns, a handful of recipients unsubscribe. Some will do this by replying “Please unsubscribe me from this list” or simply “STOP”. Why don’t they just use the link which is included for this purpose?
A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the main body of your email or a piece of preview text constructed from HTML code. These can be just as important as the subject line itself. Sometimes your subject line isn’t quite long enough to…
Once you’ve got the basics of email marketing, you’ll want to push the (virtual) envelope and give your sends some extra pizzazz! We’ve collected together 5 of our favourite bits of code which can make your emails more effective and more responsive. Use them to make sure your emails look their best wherever and whenever…
Over the years, many of us in the email marketing world have talked about improving with email deliverability, personalisation and more. Still, email almost died on us as spam and junk gremlins invaded our inboxes and damaged marketers reputations. With email marketing making a comeback, and spam filters only getting smarter, it’s time to look…
Dealing with the F in email marketing Pull your target audience from all corners of the internet. Use these tips and tricks to design better emails and ensure your email lives in the inbox for longer than 2 seconds. Included in this whitepaper: Eye-tracking influencing design The dark art of subject lines and preview panes…
Your Perfect Email Starts Here At CommuniGator we know a thing or two when it comes to email marketing. We work with emails day in day out, whether it’s our very own or our budding customers. From subject lines, spam filters, CTA to design and layout. There’s a lot that goes into one email campaign.…
Creative Services When you become a customer, our design team will work with you to create a series of email templates that fit with your brand guidelines. This is part of our on-boarding process, so you can rest assured that our consultants will be on hand to assist you. Our email development team are way…
Managed Services We understand that sometimes you just don’t have the time or resource to get everything you need to get done. For that reason, we like to think of our managed services team as an extension of your team: they are here to help you. Whether that’s sending campaigns, setting up events, or building…
In a simpler time (shortly after opposable thumbs came into fashion), it was common for marketing and sales departments to exist merely as separate entities with a shared goal; one driving awareness of the product and the other to close customers. However, now website traffic and the hunt for leads and boosting engagement are two…
Data Breach Process User Agreement Schedule 4 Service Levels Data Breach Process Change Control Policy In the event of a data breach being detected, or even suspected, the following guide must be followed. How are data breaches discovered? Data breaches are discovered through a number of different channels, for instance: Automated system monitoring – detecting a potential data…
