Tracking ROI for all your digital channels There are more digital channels for marketers to work with than ever before. But every channel is only as valuable as the results it generates. Are you measuring the ROI of every channel that you use? This webinar covered the following: The difference between “vanity metrics” and useful data UTMs:…
Our email marketing bible Email marketing can hold its own as your most productive and effective tool. Unfortunately, this effectiveness means that your email will have to compete with lots of others for your leads’ attention. That’s why our Marketing team are cracking open their trusty Email Marketing Bible to share the secrets to creating emails…
Managing B2B Marketing Automation in 2019 We team up with Smart Insights every year to produce an in-depth report on Marketing Automation and how B2B marketers use it within their strategy. Understand the current drivers and barriers to B2B adoption in the automation arena. Use this report to see how marketing automation software is used…
The Fog Clears on GDPR for CommuniGator Customers So, we have all heard a lot about GDPR and while some have made provisions and some are planning it, many questions still remain unanswered. Following a series of changes and clarifications to the UK legislation process, we can now talk with certainty about the key aspects…
Persona Builder Template Since GDPR came into force May 2018, there are six legal bases in total in which B2B marketers will need to adhere to. One of these, Legitimate Interest, can be used as a legal ground for one-to-one marketing. Legitimate Interest is the use of personal data where deemed necessary to fit your…
CommuniGator: Your Complete B2B Marketing Solution It’s time to simplify your marketing. Get rid of multiple systems and marketing agencies. Bring all your marketing activity together under one roof with CommuniGator: your complete B2B marketing automation solution. In this brochure: The 3 tools to generate and nurture new business Find out who is on your…
Using Social Media to generate Leads Richard Wall | CommuniGator Ben Collins Jones | Oktopost Is social media a pivotal part of your marketing strategy? Can you be sure you’re using the correct social channels? Are you looking for ways to boost your pipeline with social media? If you answered yes to all these questions,…
The Great British Split Test Do you feel like your marketing strategies are beginning to slow down and not gaining the same emphasis they once did? It might be time to re-evaluate and do some good ol’ fashioned split testing. Change is good and testing all your marketing variables will give your results the boost…
Writing Content for SEO Ben Brown | Founder | B2BMetric Search Engine Optimisation (SEO) is a topic which nearly all marketers have heard of, but few really know how to handle. This makes it far too easy to push it down the priority list, in favour of more straightforward projects and campaigns. However, with your…
CommuniGators Guide to A/B Testing Email Campaigns That Convert Lists of Contacts into Marketing Qualified Leads Marketing is all about producing really good results, day in day out. Stale marketing produces stale leads for your sales team. It’s important to keep ontop of the game and continually try new ways to generate qualified leads to…
