CommuniGator vs. Pardot Taking control of your marketing automation requires several aspects for optimum results. Gone are the days of one method marketing. When you could send out a mass email to every contact and call it done. Nowadays, marketing performs best when multiple channels are used in conjunction. Email, social, web and events are the…
Managing B2B Marketing Automation in 2017 We team up with Smart Insights every year to produce an in-depth report on Marketing Automation and how B2B marketers use it within their strategy. Understand the current drivers and barriers to B2B adoption in the automation arena. Use this report to see how marketing automation software is used…
Create a highly effective B2B email marketing campaign This paper contains tips that you can easily put into action, along with a more strategic view on how to ensure you’re using email marketing software as a highly effective aspect of your digital marketing mix. Included inside: Challenges and Opportunities Deliverability & Spam Marketing Automation Target…
The art of lead scoring Understand the differing degrees of interest or purchase intent based on website visits over time using lead generation software that has lead scoring built in. In this guide, we cover: The important considerations of lead scoring The practice of lead scoring How page scoring assists your scoring functionality How categorising…
5 steps to getting started with lead scoring Identify prospects that are ready for direct sales contact with automatic lead scoring calculations. Use a mathematical formula to rank your potential customers with lead scoring software. Included in this guide: The case for lead scoring A step by step approach Measurements & refinements to consider If…
The importance of lead scoring As lead generation becomes a natural extension of your sales and marketing strategies, it’s important for you to identify the right leads. Discover: What you need to know about lead scoring in your industry Why lead scoring is becoming essential for your business What you need to do before you…
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
Artificial Intelligence for Marketers: A Beginners Guide One of the hottest topics on every marketers lips right now, Artificial Intelligence, is taking the marketing world by storm. And we are at the front of it! We take a look at every aspect of AI when it comes to using the technology to your advantage, from…
GatorMail’s essential pre-initiation checklist We’ve personally found that running through a checklist and ticking off all of the essentials prevents anything from being overlooked. So here it is, our comprehensive email marketing checklist so you don’t get caught out. Included in the best practice checklist: Who is the email coming from? Will the subject line…
Our Email Deliverability Essentials Guide There are a number of elements that can affect your email’s ability to get into the right inbox. For the purpose of this email deliverability guide, we will focus on the essentials. Included inside you’ll find: How your IP address & domain affect deliverability IP address best practice Authentication &…
