Building the B2B lead machine There is an opportunity to implement a new low-budget nurture process, but how does it feed into your current lead generation processes? In this whitepaper, we look at: The basics of lead scoring Your content library – the fuel for the machine Core lead nurturing programmes Feeder campaigns If you’re…
Which social media marketing methods are best for you? Take advantage of social media, the too-big-to-ignore opportunity. Make selective investments about which social media channels are right for your business. Then use the most appropriate social media techniques to achieve genuine results. With this whitepaper: Compare methods Understand which situations are relevant to your business…
Ultimate guide to split testing How do you ensure that you are delivering the best possible value through your campaigns? Don’t leave this key email marketing component to chance. Learn: What is split testing? A/B split testing for email campaigns Split testing best practices If you want an email marketing platform that can help you…
3 successful marketing campaigns and how to implement them See what you could expect once these email marketing campaigns are successfully structured into your marketing strategy. With these marketing campaigns: Improve brand awareness Nurture leads Assist sales in speeding up their sales cycle. If you’d like the technology that can enable these campaigns, take a…
5 Marketing Automation Workflows to Start Using It can be difficult to consider moving to a full marketing automation suite. That’s why, we’ve shared the following 5 workflows, which offer you a way to automate your current email marketing. Learn how you can automate your email marketing and save time on your current day to…
Why Modern B2B Marketers Need Predictive Marketing Manually analysing and interpreting huge quantities of data can take a large amount of time and commitment. Whereas predictive modelling applications can do this in a split second. Think fraud detection, product recommendations, and airline seating systems, they all use predictive models. In Marketing the applications are huge,…
Lead nurturing best practices In order to not be burdened down with the task of creating sales-ready leads, a fundamental element in nurturing is understanding where leads are in their buyer journey. Included in this guide is: What lead nurturing techniques are already available Implementing the fundamentals of lead nurturing What are the lead nurturing…
5 key considerations when planning your campaign What are the key considerations when planning your marketing automation campaign? The following 5 workflows can help you identify how you can develop your own automated campaign. Find out: How to cost-effectively engage prospects and customers The steps to take to build a successful marketing automation campaign Best…
How lead scoring bridges the gap between sales & marketing What qualifies a lead? It’s the age-old debate between sales and marketing that businesses have been looking for a solution to for quite some time. That solution is lead scoring. In this whitepaper, discover: The origin in lead scoring Creating a lead scoring system within…
Building an Overperforming Sales Team This whitepaper focuses on building a successful pipeline from marketing to sales. Find out the tools you need to be implementing to build an overperforming sales team. Included in this whitepaper: Building a successful pipeline from marketing Knowing your prospective client Creating a tailored sales pitch Nurturing leads that aren’t…
