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How lead scoring bridges the gap between sales & marketing

What qualifies a lead? It’s the age-old debate between sales and marketing that businesses have been looking for a solution to for quite some time. That solution is lead scoring.

In this whitepaper, discover:

  • The origin in lead scoring
  • Creating a lead scoring system within your business
  • Improving your pipeline efficiency with lead scoring
  • Lead scoring outcomes

If you’re interested in the technology that can enable this best practice, take a look at our lead generation platform.