Our Email Deliverability Essentials Guide There are a number of elements that can affect your email’s ability to get into the right inbox. For the purpose of this email deliverability guide, we will focus on the essentials. Included inside you’ll find: How your IP address & domain affect deliverability IP address best practice Authentication &…
How to use UTM values in your Google AdWord campaigns to track ROI If you want to track the ROI of your paid for adverts, you need to start using UTM values to tag your links and track which website visitors click on them. Given that paid for ads can rinse your marketing budget, UTMs…
Segmenting your email lists Segmenting your email lists will allow you send relevant content to your recipients, and will also allow you to reap the ROI benefits. Discover the basics of segmenting your data you need to know about. Included in this guide: 7 wonders of email segmentation Subscriber activity Subscriber demographics Are you ready…
The Fog Clears on GDPR for CommuniGator Customers So, we have all heard a lot about GDPR and while some have made provisions and some are planning it, many questions still remain unanswered. Following a series of changes and clarifications to the UK legislation process, we can now talk with certainty about the key aspects…
CommuniGators Guide to A/B Testing Email Campaigns That Convert Lists of Contacts into Marketing Qualified Leads Marketing is all about producing really good results, day in day out. Stale marketing produces stale leads for your sales team. It’s important to keep ontop of the game and continually try new ways to generate qualified leads to…
The Performance Marketing Guide in Marketing Automation Email marketing gains a place in the Performance Marketing Guide, and rightly so. Were you aware that almost 4,000 companies operate in the marketing technology landscape? Do you know what that number was in 2011? 150. This spike in population has had major repercussions we, as marketers, hadn’t…
Confirmation Opt-In: What You Need To Do With the new General Data Protection Regulation (GDPR) rules set to come into force on the 25th May 2018 now’s the time to get your contacts (prospects AND customers) to opt-in to your mailings. Find out what changes you’ll need to make to your website to the following…
