This week is the 50th anniversary of the first email sent. For some of us, it feels as though emailing has always been around, perhaps we even take this easy way of communicating for granted. But this blog post is to remind you of the history of email, and how far we’ve come since 1969.
Humour. If not tastefully done, can get you into all kinds of trouble! If done right, can catch the attention of loads of potential leads and improve your customer retention. Not every brand can, or should try to get away with slapstick comedy, humour can be subjective but including a small subtle quip is doable…
Buying in the B2B space now involves an average of 6.8 people, according to Harvard Business Review. It’s likely that at least one member of this group will sit in the C-suite. So why not go direct to them? Just like any other audience, your emails will need to strike a chord with the priorities…
Good email campaigns take time to build and plan. There might not be a direct financial cost to any individual email, but the attention of your marketing team is a resource that you need to invest wisely. How do you make sure that your email campaigns are generating enough Return On Investment (ROI) to be worthwhile?
I’m sure by now you have heard of responsive email design. The ability to make sure your emails come across in the best possible way no matter what device your audience is using. But how can you do this if you’re not familiar with HTML code or designing emails? Don’t worry, we’ve got the 3…
Every social media maven has seen the rise of GIFs in the social space, but what are the rules for using them in email? And especially in the B2B market space. Similar to emojis, GIFs let you swap out text for an image, adding a little something extra to your email in a visual and…
In marketing, looking forward is imperative, and keeping up-to-date with the latest trends is key to staying ahead of the game. With marketing technologies appearing at a progressively faster rate, the marketing landscape is ever evolving with the most recent innovations. With only a few months left until the end of 2018, we’ve collated 7…
Ever wanted to know more about the results your email marketing efforts have produced? Or been questioned about the effectiveness of you efforts but a little unsure of how to justify yourself? We’ve put together some handy points to help you decipher the jargon and blow your colleagues away.
A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the main body of your email or a piece of preview text constructed from HTML code. These can be just as important as the subject line itself. Sometimes your subject line isn’t quite long enough to…
It’s a common question we get asked by our clients. What should I be measuring when it comes to my email marketing campaigns? Clicks? Opens? Click-to-opens? We’ve always advocated that a click-through rate is more reliable than an open rate, but in this blog, we thought we’d go a little further and explain why we…