Which of these pieces of art is more beautiful? Now, this is, of course, subjective and a matter of opinion. Some among you may prefer da Vinci’s mysterious Mona Lisa, some of you may prefer the vibrancy and colour of Van Gogh’s Starry Night. You need to split test as there is not really a…
Billions of email marketing campaigns are sent on a yearly basis so it is imperative for your emails to stand out! There are several tips which you can implement to give your email marketing greater impact. We have put together the following Top 10 tips to guide you to email success.
Email Marketing is still king when it comes to lead generation. As proven by the 79% of B2B consumers who agree with us. It’s a great method of connecting with your customers and engaging with new leads. Especially with all the clever new tools that come with it. Well-crafted emails spark action in your readers…
When was the last time you came into work, looked at your calendar, and worked through everything you had planned, in order, without interruptions? In the marketing community at large, such days can be anywhere from rare to inconceivable. So, it’s critical that you plan your marketing strategy in advance. Whether you plan 1 quarter…
We all receive heaps of emails. Every. Single. Day. If yours doesn’t stand out, you’ll get sent straight to the trash. How can you engage your target audience’s attention so they MUST open your email?
Emails are extremely important in the marketing strategy. Everyone can agree on that. They generate a huge proportion of leads, with the potential to generate unparalleled ROI. You can communicate with a wide audience, at a highly targeted level. But getting it wrong can dismiss a wave of potential customers before they’ve even considered what…
It’s well known that email clients differ how they interpret the email code and therefore, how they display the email design. For marketers, this poses a problem when designing their email communications. Broken emails can deter a prospect before the content has even been read. So, what are the recurring issues in common email clients,…
It’s safe to say that email marketing tips differ depending on the types of campaigns you are sending out. We’ve all heard of the standard B2C lifecycle campaigns. The welcome campaign. The activate campaign that encourages the first purchase with some kind of discount. The reactivate campaign for the lapsed customer who needs an incentive.…
Statistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. Our designers are big fans of…
A lot of B2B marketers are still using open rates as one of the metrics to assess the success of their campaigns. If you are one of those, you might want to rethink your reporting strategy. Nowadays, the majority of people own a smartphone. It is not uncommon for people to check their work emails…