Marketing is a tough world. All that hard work designing your email and writing the most engaging content, <a href=”https://prespotler.communigator.co.uk/resources-documents/avoiding-spam-filters/”>getting past the dreaded spam filters</a>, getting your prospects to open your emails and then comes to your click-through-rates. It’s a never-ending battle of how to improve your results. Right from successfully delivered, opened to click.…
For a long time, email marketers have known that opt-in email lists perform higher. But, let’s face it, using a soft opt-out method was easier. More convenient. Everyone was convinced that email marketing was seen as spam. No one would willingly opt-in to junk mail. So most marketers have never created a double opt-in database.
You might not see how Artificial Intelligence can play a part in your b2b lead generation strategy at first glance. But, dig a little deeper and you’ll see that machine learning can help you identify even more leads. While we are not saying robots should replace your sales team, AI could well be your MVP.…
Split testing is a great way to settle design disagreements and work out what kind of content your readers respond best to. However, a huge number of elements go into creating an email. So, it can be tricky to know where to start with effective split testing. We’ve pulled together a list of tests that…
There are some awards which are simply unmissable, added to the calendar as soon as the date of the ceremony is announced. The Oscars, Sports Personality of the Year, and the Golden Gators. No? Just us? It shouldn’t come as a surprise that we think about email subject lines a lot. And you should too! They’re…
Psychology can be a marketer’s best friend. Knowing people – especially the kind of people you’re targeting with event marketing campaigns – can make the difference between a sale and a cold lead. The study of the human mind has a great strategy to offer, which can get you selling more than you thought you…
CRM is the heart and soul of your sales and marketing. Having all your leads information and activities at your fingertips, under one roof, is essential for a quality sales funnel. For us at CommuniGator, our CRM is our bible. Without it, I dread to think where we would be. So, I’m going to share…
What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…
What LinkedIn is for varies wildly depending on who you ask. Some people see it as a 21st-century replacement for the CV, some use it as a digital billboard. Whether “non-work” content belongs there is contentious; spend any time looking at your feed and “This isn’t Facebook” will definitely appear. Beyond the basic, free-to-use version,…
Now more than ever, the B2B marketer is responsible for a successful lead nurturing strategy. If you don’t, you risk making the divide between marketing qualified leads (MQLs) and sales qualified leads (SQLs) even greater than before – and no business can afford that. It’s why we’ve developed this lead nurturing strategy guide for 2019…