We are all used to the term “keywords” being thrown around in meetings and discussions surrounding digital marketing planning. But very few people really understand the significance of keywords – or how to get the most ROI from them. If you’re looking to ensure that your digital marketing strategy is effective, keywords will be central…
Statistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. Our designers are big fans of…
When is a website visitor not a website visitor? When they’re a lead! Once you’re identifying who’s visiting your website, you can start moving them down the funnel. A visitor who has downloaded 4 white papers needs very different treatment to one who hasn’t moved beyond your homepage. Based on the setup that’s worked for…
Successful lead generation strategies are built on skill and judgement. It’s also not just about building up your lead generation pipeline. It’s about the process from lead to customer. Keeping a regular flow on this cycle and knowing where your contacts are in the scheme of things. Creating a lead generation pipeline not only helps…
Your website’s bounce rate is a telling test of the quality and relevance of your content as well as the ease caliber of your user interface (UI). When your bounce rate rises to unacceptable levels, it’s clear that something must be done. Afterall, people don’t land on a page and then leave right away for…
As marketers, we can dream. It helps with the creative process after all. Imagine if you could see every aspect of your marketing in a single view. Putting all your eggs in one basket. CRM gives us that opportunity, to manage all our marketing needs under one roof. And CommuniGator prides itself on integrating directly…
A lot of B2B marketers are still using open rates as one of the metrics to assess the success of their campaigns. If you are one of those, you might want to rethink your reporting strategy. Nowadays, the majority of people own a smartphone. It is not uncommon for people to check their work emails…
Marketing is about producing results, really good results, day in day out. Stale marketing produces stale leads for your sales team. So, it’s important to keep on top of the game and make sure you are constantly producing great results which can be tricky, particularly with a small marketing team. Times change, marketing changes, and…
Facebook seems to be expanding in all directions right now, from AI through to virtual reality. It has also been busy acquiring other social media platforms, among them Instagram and WhatsApp. Although it’s always impossible to tell exactly what Mark Zuckerberg has planned next for the social giant, the rumours of a merger between Facebook…
2018 is here. The year GDPR is taking the marketing world by vengeance and changing the world we know, live and breathe. The GDPR changes are fast approaching and who really knows what it actually means and how our marketing is going to change? There have been multiple releases of the changes along the way…