With Spring just around the corner, we thought it relevant to talk about spring cleaning your sales and marketing database. After all, a clean and hygienic database could be the difference between GDPR compliance and breach. As Sales and Marketing specialists ourselves, we know how important it is to have an up-to-date, healthy database and…
Are you used to email marketing to a purchased data list? Not sure how to improve your organic data? Do you rely on a little of both? There are a lot of marketing automation suites won’t even let you use purchased data in their marketing models, but those marketers who don’t feel comfortable relying on just…
When you think marketing automation, you probably don’t think of workflows. You probably think of mass marketing. The idea of sending one generic email to hoards of people in the vague hope that you’ll get at least a handful of conversions. But that’s not what marketing automation is used for. In fact, marketing automation can even…