Shakespeare said it first, decisions are often made with two possible outcomes in mind. To carry on, or to quit. This premise applies to the readability of marketing content. A customer chooses to either continue scrolling or to skip over a piece of writing. This thought process is shared by many and the result can be…
This week is the 50th anniversary of the first email sent. For some of us, it feels as though emailing has always been around, perhaps we even take this easy way of communicating for granted. But this blog post is to remind you of the history of email, and how far we’ve come since 1969.
You’ve heard of the moon landing, you’ve heard of the landing strip, but have you heard of the landing page? It pretty much does what it says on the tin. It’s a page. That you land on. With me so far? However, it’s important to understand the difference between a page from their website that…
Humour. If not tastefully done, can get you into all kinds of trouble! If done right, can catch the attention of loads of potential leads and improve your customer retention. Not every brand can, or should try to get away with slapstick comedy, humour can be subjective but including a small subtle quip is doable…
WHAT’S HAPPENING? What makes your audience tick? What gets your customers clicking? Is the blue button you’re putting on your landing page getting better engagement than the red button? How about that image you’ve been thinking about putting at the top of your email, should it be there? Does an image of a male or…
Buying in the B2B space now involves an average of 6.8 people, according to Harvard Business Review. It’s likely that at least one member of this group will sit in the C-suite. So why not go direct to them? Just like any other audience, your emails will need to strike a chord with the priorities…
Lead Generation Campaigns. They can prove a little tricky at times. Unnecessarily so. Let me give you 6 Successful Solutions to Creating Enticing Marketing Campaigns to lure in those Leads. There’s nothing here you won’t be able to start working on right away. What’re you waiting for!? Content is King There’s nothing quite like the…
I like to think I’m a perceptive person, that I can read people’s emotions without them needing to say a word. Whether they’re pleased with an opportunity or concerned. Whether they need convincing or some advice. But going on gut instinct alone can often lead us down the wrong track. That’s why I find knowing…
We worked with Smart Insights to understand the state of marketing automation within business. This was a follow-up to the same study that was done in 2016. Year Number of Respondents 2019 308 2016 433 How do you rate the overall effectiveness of Marketing Automation in your business? In 2015, we found that around…
Good email campaigns take time to build and plan. There might not be a direct financial cost to any individual email, but the attention of your marketing team is a resource that you need to invest wisely. How do you make sure that your email campaigns are generating enough Return On Investment (ROI) to be worthwhile?