Marketing is about producing results, really good results, day in day out. Stale marketing produces stale leads for your sales team. So, it’s important to keep on top of the game and make sure you are constantly producing great results which can be tricky, particularly with a small marketing team. Times change, marketing changes, and…
Facebook seems to be expanding in all directions right now, from AI through to virtual reality. It has also been busy acquiring other social media platforms, among them Instagram and WhatsApp. Although it’s always impossible to tell exactly what Mark Zuckerberg has planned next for the social giant, the rumours of a merger between Facebook…
2018 is here. The year GDPR is taking the marketing world by vengeance and changing the world we know, live and breathe. The GDPR changes are fast approaching and who really knows what it actually means and how our marketing is going to change? There have been multiple releases of the changes along the way…
Who wouldn’t like a sales team that overperforms? Great news! There are only 4 skills you need to ensure your team is winning those deals and bringing home the big bucks.
Successful lead generation strategies are built on skill and judgement. It’s also not just about building up your lead generation pipeline. It’s about the process from lead to customer. Keeping a regular flow on this cycle and knowing where your contacts are in the scheme of things. Creating a lead generation pipeline not only helps…
You might have hundreds of leads or thousands, but who are you marketing to? Have you met them? No, we didn’t think so. That’s why you need a buyer persona to help you out. Figure out who you’re marketing to, and you automatically improve your marketing message.Below are 3 tips to create banging on-point B2B…
With 42% of web traffic coming from search, if you aren’t paying serious attention to SEO and PPC you’re missing a significant chunk of your target market. It is all too common for SEO and PPC to be seen as rivals, even as opposing forces in the overall marketing universe. While each has distinct advantages…
Statistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. Our designers are big fans of…
Leads will come to you at every stage of the Sales funnel. That means that whilst some will already be considering their options, others will be right at the icy end of the scale, doing nothing more than perusing their options. At this point, they’ve got an open mind as to who they want to…
When it comes to successful lead generation, perhaps the most influential factors are time and effort. From initial contact, through to nurturing and honing a relevant list of prospects, it often feels like it would be useful to have a second pair of hands for many lead generation tasks. This is where automation has proven…