There are some awards which are simply unmissable, added to the calendar as soon as the date of the ceremony is announced. The Oscars, Sports Personality of the Year, and the Golden Gators. No? Just us? It shouldn’t come as a surprise that we think about email subject lines a lot. And you should too! They’re…
Psychology can be a marketer’s best friend. Knowing people – especially the kind of people you’re targeting with event marketing campaigns – can make the difference between a sale and a cold lead. The study of the human mind has a great strategy to offer, which can get you selling more than you thought you…
CRM is the heart and soul of your sales and marketing. Having all your leads information and activities at your fingertips, under one roof, is essential for a quality sales funnel. For us at CommuniGator, our CRM is our bible. Without it, I dread to think where we would be. So, I’m going to share…
What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…
What LinkedIn is for varies wildly depending on who you ask. Some people see it as a 21st-century replacement for the CV, some use it as a digital billboard. Whether “non-work” content belongs there is contentious; spend any time looking at your feed and “This isn’t Facebook” will definitely appear. Beyond the basic, free-to-use version,…
Now more than ever, the B2B marketer is responsible for a successful lead nurturing strategy. If you don’t, you risk making the divide between marketing qualified leads (MQLs) and sales qualified leads (SQLs) even greater than before – and no business can afford that. It’s why we’ve developed this lead nurturing strategy guide for 2019…