The State of Marketing Automation in 2020
As a marketing automation and lead generation provider, we are constantly striving
to understand the ever-changing developments in the marketing automation industry.
By reviewing the trends that have developed over the past 12 months, observing what
has performed well and changes we believe will take off in the months and years
to come, we can not only improve our platform but share with you a report that will
hopefully illuminate future practices to follow.
to understand the ever-changing developments in the marketing automation industry.
By reviewing the trends that have developed over the past 12 months, observing what
has performed well and changes we believe will take off in the months and years
to come, we can not only improve our platform but share with you a report that will
hopefully illuminate future practices to follow.
To compile this report, we asked marketers:
1. How they rate the overall effectiveness of marketing
automation in their business
2. Which automated email marketing techniques
they use
3. Which lead scoring techniques they have found effective
4. Whether gated content is part of their strategy
For a full picture of the opportunities and challenges that marketing automation presents in 2020, download the full report.
